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TL;DR Why Philosophers Still Matter in the LLM Era When most people hear “Socratic Method,” they picture gray-bearded philosophers debating under a tree. What they miss is that Socrates wasn’t chasing trivia, he was teaching the only skill most leaders still fumble today: structured, disciplined questioning. He knew the human mind is lazy by design.…

Don’t have the time to read everything? We got you covered! TL;DR The Shift from Google Search to AI-Led Discovery For years, the rules were clear: That machine is breaking. Google is replacing traditional links with AI answers. You’ve probably seen the pattern already: impressions in Search Console drop, but leads don’t always fall at…

If your Google listing looks abandoned, so does your business. TL;DRIf your Google Business Profile isn’t working for you, fix that today: This is one of the easiest wins in local marketing. Most businesses still blow it. This Is the First Thing People See Before they hit your site, people see your Google listing. If…

One bad review. One outdated blog post. One unflattering photo showing up on page one. That can be all it takes to create a negative first impression of your business. And first impressions online are critical. Whether someone is deciding where to eat, which contractor to hire, or which therapist to call, they’re checking Google first.

In today’s digital era, where data is as precious as gold and inclusivity is a must, marketers are treading through a complex landscape shaped by strict regulations. The California Consumer Privacy Act (CCPA) and the Americans with Disabilities Act (ADA) are two crucial regulations in this landscape. This comprehensive guide will delve into CCPA and…

*RING*RING* Caller: Hello, Amazon? Hannah: Um… No. You’ve reached OSS Marketing.. *Awkward Silence* ‍ It’s funny, but it’s true. Someone called my office looking for Amazon digital services. While I’m flattered to be considered as amazing as Amazon (I mean c’mon, have you heard of Prime!?) – I’m still not Amazon. The caller, let’s name…

Ever wonder what SEO (search engine optimization) is? Well on this episode we talk about it. We talk about content creation for keywords, on-page SEO, off-page SEO, Page Speed, Security, What really matters and what doesn’t as well as how the SEO marketers have misrepresented the time and difficulty of the task of getting to…

In this episode of the Marketing House Show, we discuss marketing during this time of crisis (COVID 19), email marketing, referral marketing and the importance of consistency. Eric and Larry have one of the largest email databases I’ve ever seen in a small business! And they share the simple steps on how they built this…

In this episode of the Marketing House Show, we talk about how you can create systems to talk to your customers. It’s not always easy to keep communication open with your customers, but Dr. Jason Flores has found a system that works for him. Dr. Flores and I have talked about this subject in private…

On episode 2 of The Marketing House we have the privilege to talk to Grace Chung the marketing and leasing director of Haven City Market a brand new food hall located in the Inland Empire. Grace shares the experience they are trying to curate, choosing the location, their challenges, social influencers, future plans and goals.…

Welcome to episode 1 of The Marketing House we will be talking with local businesses about marketing! What works, what doesn’t and some tricks along the way. In this episode, we have Dr. Tony Ratkovic a local chiropractic doctor in Upland Ca. We discuss podcasting, advertising and current marketing trends. ‍ LINK TO PODCAST Listen…

We received a request to write a blog on connecting with customers. The business owner that requested this blog has a very diverse group of customers and he told us how difficult it’s been setting up the right methods of communication. Some customers want emails, others want text and some want direct mail. At some…

The not so quick guide for our local cities (Upland, Rancho Cucamonga, Ontario and Claremont). I get this a lot in my line of work, many people hear about SEO and are told by all the experts that they need it. We also love to use complicated terms to confuse people and make us marketers…

Myth #1: I have to submit my site to be crawled by the Google gods. Fact: You don’t HAVE to, but you SHOULD. It’ll happen eventually, but why wait for better SEO? When Google indexes a website, it’s made available to searchers. It increases your SEO because once it’s indexed, Google knows that your site…

We kicked off 2019 by giving a talk on branding with our local Chamber of Commerce. We wanted to make the talk available to everyone who couldn’t be there so we turned it into a blog post along with our brand worksheet that takes less than 30 minutes to do (depending on how much effort…

If you’ve been keeping an eye on the happenings at Odin these past few months, then you’ve noticed we’ve been putting our completely unnecessary (and expensive) marketing degrees to good use and making some gutsy changes in the realm of our brand and services. Some of these changes include our business name, logo and website…

I want to clear up three common misconceptions about copywriting. This is a service we offer at Odin, and a hot one at that. Good copywriting integrates seamlessly with search engine optimization (SEO), website design, Google adwords and overall audience interests and targeting. Knowing the right words are just as important as saying them to…