Posts by Gina
Complying with CCPA and ADA: A Marketer’s Guide
In today’s digital era, where data is as precious as gold and inclusivity is a must, marketers are treading through a complex landscape shaped by strict regulations. The California Consumer Privacy Act (CCPA) and the Americans with Disabilities Act (ADA) are two crucial regulations in this landscape. This comprehensive guide will delve into CCPA and…
Read MoreHow To Use Negative Keywords
*RING*RING* Caller: Hello, Amazon? Hannah: Um… No. You’ve reached OSS Marketing.. *Awkward Silence* It’s funny, but it’s true. Someone called my office looking for Amazon digital services. While I’m flattered to be considered as amazing as Amazon (I mean c’mon, have you heard of Prime!?) – I’m still not Amazon. The caller, let’s name…
Read MoreFree SEO Audit with Euclid Chiropractic
Ever wonder what SEO (search engine optimization) is? Well on this episode we talk about it. We talk about content creation for keywords, on-page SEO, off-page SEO, Page Speed, Security, What really matters and what doesn’t as well as how the SEO marketers have misrepresented the time and difficulty of the task of getting to…
Read MoreLarry Wilberton & Eric Sprague From Morning Tech Meeting – Marketing during COVID 19
In this episode of the Marketing House Show, we discuss marketing during this time of crisis (COVID 19), email marketing, referral marketing and the importance of consistency. Eric and Larry have one of the largest email databases I’ve ever seen in a small business! And they share the simple steps on how they built this…
Read MoreHow To Communicate To Your Customers With Dr. Jason Flores
In this episode of the Marketing House Show, we talk about how you can create systems to talk to your customers. It’s not always easy to keep communication open with your customers, but Dr. Jason Flores has found a system that works for him. Dr. Flores and I have talked about this subject in private…
Read MoreHaven City Market with Grace Chung on Events and Social Influencers TMH Ep. 2
On episode 2 of The Marketing House we have the privilege to talk to Grace Chung the marketing and leasing director of Haven City Market a brand new food hall located in the Inland Empire. Grace shares the experience they are trying to curate, choosing the location, their challenges, social influencers, future plans and goals.…
Read MorePodcasting and Online Ads with Dr. Tony J. Ratkovic, D.C. TMH Ep. 1
Welcome to episode 1 of The Marketing House we will be talking with local businesses about marketing! What works, what doesn’t and some tricks along the way. In this episode, we have Dr. Tony Ratkovic a local chiropractic doctor in Upland Ca. We discuss podcasting, advertising and current marketing trends. LINK TO PODCAST Listen…
Read MoreConnecting With Customers
We received a request to write a blog on connecting with customers. The business owner that requested this blog has a very diverse group of customers and he told us how difficult it’s been setting up the right methods of communication. Some customers want emails, others want text and some want direct mail. At some…
Read MoreSEO – What Is It And Why Do I Need It?
The not so quick guide for our local cities (Upland, Rancho Cucamonga, Ontario and Claremont). I get this a lot in my line of work, many people hear about SEO and are told by all the experts that they need it. We also love to use complicated terms to confuse people and make us marketers…
Read MoreSEO Myths & Facts
Myth #1: I have to submit my site to be crawled by the Google gods. Fact: You don’t HAVE to, but you SHOULD. It’ll happen eventually, but why wait for better SEO? When Google indexes a website, it’s made available to searchers. It increases your SEO because once it’s indexed, Google knows that your site…
Read MoreCreate, Craft + Curate Your Brand
We kicked off 2019 by giving a talk on branding with our local Chamber of Commerce. We wanted to make the talk available to everyone who couldn’t be there so we turned it into a blog post along with our brand worksheet that takes less than 30 minutes to do (depending on how much effort…
Read MoreThe Scoop On Refreshing Your Brand
If you’ve been keeping an eye on the happenings at Odin these past few months, then you’ve noticed we’ve been putting our completely unnecessary (and expensive) marketing degrees to good use and making some gutsy changes in the realm of our brand and services. Some of these changes include our business name, logo and website…
Read MoreThree Common Misconceptions In Copywriting
I want to clear up three common misconceptions about copywriting. This is a service we offer at Odin, and a hot one at that. Good copywriting integrates seamlessly with search engine optimization (SEO), website design, Google adwords and overall audience interests and targeting. Knowing the right words are just as important as saying them to…
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