ICP Discovery Questionnaire

Powered by Experian Mosaic persona intelligence. Your answers help us map your best-fit buyers to specific behavioral and demographic segments so we can build more precise targeting across paid, content, and outreach.

Fill out all sections as completely as you can. Fields marked * are required. When finished, click Submit — your answers will be sent directly to your Odin Marketing House account manager.

ICP Discovery Questionnaire

  • MM slash DD slash YYYY

  • Your Business at a Glance

  • Products, services, or both. Be specific about what you actually deliver.
  • List the top 2–3 industries if applicable.
    Check all that apply.

  • Your Best Clients

  • Industry, problem you solved, what made them ideal. Skip their name if confidential.
  • List all roles involved in evaluating or approving.

  • Decision-Maker Demographics & Lifestyle

  • This section powers the Experian Mosaic match. The more detail you provide, the tighter the targeting.

    The individual decision-maker, not company revenue.
    Check everything that feels likely based on your experience with clients.

  • Experian Mosaic Group Identification

  • Below are the 19 Experian Mosaic U.S. Groups. Check every group that sounds like your best clients. Don't overthink it — if a description feels right, check it.

    Check all that apply.
  • Reference the group names from your selections above.

  • Pain Points & Buying Triggers

  • Think about your last 5 closed deals. What was the trigger event in each case?

  • Anti-ICP — Clients You Do NOT Want

  • Industry, size, behavior. This tells us who to exclude from targeting.

  • Competitive Positioning

  • By name if possible, or describe by type.
  • Be specific. What do clients actually tell you when they explain why they hired you?

  • ICP Priority Ranking

  • Industry, company size, decision-maker title, pain point, location, deal size. One paragraph.
    Check your top 3.
  • Anything we have not asked that is essential context.